Genius Genome

Client: Havas x IBM

Art Direction & Illustration

CEOs and CMOs have all heard about cognitive technology, but they may not know what it can do for them and their businesses.

Havas New York wanted to introduce them to the power of cognitive in a personal way. By analyzing interviews, speeches, letters, books, and more, IBM Watson is able to return a breakdown of the CEO or CMO’s personality in comparison to the great geniuses of the world.