Journ

design direction
brand Identity

Journ is a skincare-focused cosmetics brand. Their products conceal specific skin concerns for a flawless look and also help improve them over time.

I led the design direction before the brand first launched. I had the pleasure of designing their logo, brand identity, brand guidelines, and packaging and deciding the overall art direction that would later influence the brand’s trajectory as it grew.

Client: Journ
Design Direction, Brand Strategy: Marta Llop
Photography: Anisha Sisodia