One Rebrand

One Finance

Design Systems
Brand design
Art Direction

Situation
As a rapidly growing fintech startup, One faced the challenge of strengthening its brand identity while expanding its product offerings beyond mobile banking. With the company’s accelerated growth, maintaining consistency across communications and customer touchpoints became increasingly important. One needed a scalable brand system to ensure a cohesive brand presence across internal and external platforms.

Behavior
As Principal Creative, I took a leading role in addressing these challenges by:

• Brand Guidelines: Spearheaded the creation of a comprehensive brand system, including visual elements like logos, typography, and color schemes. Established clear usage guidelines to ensure the brand stayed consistent across all platforms, from digital products to marketing materials.

• Scalable Templates: Designed 150+ presentation templates in Figma and Google Slides. These templates provided teams with ready-made tools to create on-brand presentations efficiently.

• Marketing Communications: Collaborated with Product Marketing to design and implement customer-facing communications that aligned with the refreshed brand identity and highlighted new product features.

Impact
My work improved branding efforts and team productivity across the company:

• Unified Brand: The brand guidelines established a consistent visual identity across all platforms, leading to stronger brand recognition and increased customer trust as new products were rolled out.

• Team Efficiency: The 150+ templates streamlined the creation of presentations, saving teams time and ensuring brand consistency in all communications.

• Customer Engagement: Aligned marketing communications with the new brand identity, resulting in better customer awareness of new product features.

For more information, reach out below!