Playground is a library of imaginary brands used to experiment, prototype, and showcase products across Meta's family of apps: Instagram, Facebook, and WhatsApp. These assets are used internally by multiple design and product teams across Meta.
I saw the opportunity to build a company-wide tool and proactively took on the challenge, partnering closely with XFN partners and vertical leads to build each brand’s business and creative strategy.
See below for some of my favorite Playground brands and where Playground has shown up in the wild.
For more information, reach out below!
LaLueur
CPG Beauty & Personal Care
Markt
e-commerce
Notablé
CPG food vertical
Let’s Work Together!
Reach out below, and let’s make some magic happen 🪄✨